Muhammad Tariq Siddiqui, Muhammad Adnan, Ambreen Ashfaq. THE CASH-ON-DELIVERY EFFECT: HOW PAYMENT LOGIC MODERATES IMPULSE BUYING IN E-COMMERCE INTERFACES. SES [Internet]. 2026 Mar. 31 [cited 2026 Aug. 22];4(3):4489-96. Available from: https://thesesjournal.com/index.php/1/article/view/3637