1.
Khan A. AI-DRIVEN HYPER-PERSONALIZATION IN DIGITAL MARKETING AND ITS IMPACT ON CONSUMER TRUST, PURCHASE DECISIONS, AND LONG-TERM CUSTOMER LOYALTY IN E-COMMERCE PLATFORMS: A MULTI-THEORY AND EXPLAINABLE AI PERSPECTIVE. SES [Internet]. 2025 Oct. 11 [cited 2026 Aug. 18];3(10):1834-66. Available from: https://thesesjournal.com/index.php/1/article/view/3522