Muhammad Tariq Siddiqui; Ambreen Ashfaq; Muhammad Kamran Ashfaq; Sarim Zafar; Fatima Zafar Farooqui; Ariba Khan. THE IMPACT OF GENERATIVE AI CO-PILOT INTEGRATION AND TASK-TECHNOLOGY FIT ON INDIVIDUAL CREATIVE PRODUCTIVITY. SES 2026, 4, 1666-1673.