INVESTIGATION OF PHISHING ATTACK IMPACT AND PREVENTION AT A LOGICAL TECHNOLOGY COMPANY IN HYDERABAD

Abstract

Phishing has been extremely effective at infecting both people and organizations. Working and communicating online is now possible thanks to new technological developments. Phishing is currently a prevalent form of financial fraud on the internet. Attack victims are more common because of human cognition and understanding of limitations. On the other hand, despite employing various security measures, businesses may still fall prey to fraud. Emerging technologies in the modern internet era have raised security concerns regarding internet dependency. Social engineering attacks compromise security and seize control of targets when they are made against systems or networks. Scammers purposefully create links to acquire sensitive data, such as user information, login passwords, credit card numbers, and other details. Clicking on suspicious links led to the commencement of phishing and other social engineering schemes. Data loss, system information leakage, and monetary loss are the outcomes. When unaware victims click on dubious links in a true phishing email, the security of the machine or system is compromised. Phishing is a type of attack that may target consumers to gather private information about their money and personal lives. These approaches prey on users and undermine network security by taking advantage of network weaknesses, human psychological characteristics, and a lack of understanding of phishing techniques. But in addition to increasing technical awareness, contemporary phishing prevention strategies rely on a framework for detection and prevention. But when it comes to tackling technical and societal issues holistically, it is ineffectual. Therefore, effective detection and preventive techniques that combine human and technical intervention are required.